Kitchen electricity market, although rapid, but refrigerators, air conditioners, washing machines and other large appliances than not most of the market forming several monopoly situation. With air conditioning, for example, frozen the year 2007 (August 2006 ~ July 2007), air-conditioning market share has been the top ten account for nearly eight percent. Chinese and foreign brands in the kitchen
power confrontation, the domestic brands although slightly better, but the kitchen melee power market is still serious, has not stepped into a mature brand pattern, Shuaikang, side too, the boss, Vantage, 10 000 and composed of the first camp, and the pack rise of the second and third camp co-exist in the market will remain a certain period. Kitchen electric market concentration is low overall brand, the former several advantages not obvious. Currently involved in large and small kitchen electric products, brand no less than 400, but annual sales of more than 10 million units in less than 20, sold 300 million units in less than 10.
2007 kitchen electric year is a year of significant change occurred in the market, this year’s generous access to a large kitchen appliance electric field of business. Early July 2007, Changhong has been announced, the company spent more than three million new sets of annual production capacity of the main R & D manufacturing range hood, gas stoves, disinfecting cabinet, Yuba and other kitchen appliances and kitchen accessory products for the professional Changhong Kitchen & Bath Industry base has been successfully put into production, which marks the Changhong has officially entered the domestic kitchen market overall. September 2007, the U.S. subsidiary of the household appliances kitchen appliances company group, Bathroom Electric Company combined to form the “whole kitchen division.” U.S. and Changhong’s big move by the industry a high degree of concern and led home appliance industry, “hand in” kitchen electric market, a new round of high tide. In the home appliance giant funds, technology, channels, and strong position in front of kitchen electrical industry will be increasingly fierce competition. Another old giant electric kitchen Zhejiang Ningbo Ying Qi, also relying awarded “China Famous Brand” and “Shanghai Ten brand” reputation, cabinets and kitchen appliances will be integrated together to create the overall kitchen cherry strange culture.
2008 kitchen electrical brands or are inflection point
Kitchen electrical industry as a whole is too cluttered, small business, miscellaneous troops too much and lack of uniform national standards. However, in high-end product line, brand concentration is relatively high. For example in the hood on the market, it has a “handsome Lao side,” said, Shuaikang, boss, party too three products account for nearly half of the market.
Squeeze as many appliances predators, kitchen electric industry will soon face a reshuffle. Changhong, Midea and other major home appliances brands to enter, with the brand, the current kitchen will undoubtedly bring greater impact electricity market. In addition, foreign enterprises have begun to be optimistic about China kitchen electric market profits. Siemens push into the whole kitchen, Panasonic, Electrolux and other multinational giants to kitchen appliances as the starting point, claiming that kitchen electrical appliances in China to do market leader.
Major appliance manufacturers have good brand awareness and reputation, this brand will inevitably extend to the kitchen electricity market. In addition, major appliances sales channel is its wind power into the kitchen. For now, many large household appliances enterprises, in addition to the traditional chain stores and distribution channels, many companies have established their own 3C store, such as Changhong’s musicians easily, TCL’s well-being of trees, etc., which undoubtedly will kitchen electrical product sales more smoothly.
2008, due to the 12 kitchen electric company will focus on main brands are beginning to compete for two, three market towns in 2008 will be even more intense competition; consumers on product quality and product service and other aspects of business request, kitchen electric companies will further increase the pressure; the introduction of energy efficiency standards, combined with May 1, 2008 version of “domestic gas with” the implementation of national standards, in the reshuffle of the same industries, but also new growth opportunities in the future “energy-saving technology war” is likely to replace the “price war.” Many indications that the ecological balance of the kitchen has electric industry began to show signs of shuffling. In recent years, housing demand-pull kitchen
rigid power consumption, since spring 2008, the property market from the sidelines strong feelings of view, this more or less demand for electricity will lead to a relatively small kitchen.
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