Recently, the country ranks fourth among home appliance chain in Jiangsu Five Star Appliance in Green announced that it has acquired “in John Winton” appliance marketing alliance in the “Thai”??? Qingdao Yatai Electric Appliance Co., Ltd.. Qingdao Yatai owned five stores will be replaced this year in June before the Five Star logo door first, the original Qingdao Yatai, including some senior staff will be integrated into the five-star establishment.
This is in Qingdao as well as the country has caused widespread concern. One who has been in business ten years, Qingdao occupy half of the Yatai appliance sales to ebb and flow of the outcome of this way of thinking to bring many people. Both, as of now, the domestic home appliance giant chain
States United States , Su Ning, triple, five-star and so on have been fully entered Qingdao. As a home appliance market share in less than 20 million sub-provincial city, the home appliance business has been one after another in this open nearly 20 stores, Shanghai Yongle, Beijing Dazhong, also have been lurking around to wait for an opportunity to enter. Qingdao Why become a home appliance chain are “board”, attracting them to compete expanded store-opening, for fear left corner of the blank?
“Beauty”, “Su” “Union,” “Star” close-Fighting
Fast food industry in the world have such a saying: Kentucky Fried Chicken shop pursued slogan is “where we must have Kentucky Fried Chicken McDonald’s.” Now this law was the Chinese home appliance chain were used, Gome, Suning, triple and five-star is that between the rival has an ambiguous relationship between both.
States United States currently has four stores in Qingdao, “51” stores will open before the Jimo. Suning stores are there three, there is a triple in Taitung, and the five-star, after completion of this acquisition, it became the current stores in Qingdao has the largest number of home appliances stores, sitting on the original Yatai 5 stores , together with five-star own a pending contract for network, five-star will have six stores in Qingdao as much. According to Suning, triple feedback, their stores are expansion plans underway.
Most telling is the Taitung business district, less than 500 meters in radius within the collection of the Gome and Suning, triple three electronics stores, is no exaggeration to say that the three stores are cries to hear each other.
Qingdao competing lineup the four electrical chain, which are not “good Chazi.” The first green of the country into the United States, the country has nearly 190 stores, all with annual sales of 23 billion. Qingdao currently boasts 60% market share. Triple Although the small number of stores in Qingdao, but because of its history in the field of home appliance sales up, and their base in Shandong, and therefore can not be underestimated. While Suning just one from 2004 into the blue, would be the first to occupy the corner and our way of gold in eastern Taitung momentum Licun three stores simultaneously demonstrated their strength.
Five Star is the Bureau of
into the latest, and had planned this year in Shandong in the regional development 3 stores, the development of four Shandong Peninsula, and now the acquisition by Yatai has achieved years ago, the initial plan, it plans to adjust for the end of the year in the Shandong region has about 20 stores, formed a regional leader in Jiaodong. If you plan to achieve its expansion speed is indeed staggering.
Why rush home appliance giant “rushing” to Qingdao With data analysis to two million urban population of Qingdao, Qingdao, home appliances market share should be about 1.2 billion -15 billion, with around a number of secondary and tertiary markets with a total capacity of about 1.5 billion -18 billion element. There is no doubt, a huge space for development to induce the chain to “rushing” to the root causes of Qingdao.
Another important reason is that, Qingdao is the major appliance industry base, with
Haier , Hisense , Aucma other well-known home appliance brands, and these three strategic brand appliances, home appliance chain undoubtedly has great appeal.
And retail chains such as Castle is a major electrical appliance chain sales channel is the direct cause of the rapid expansion of the industry. According to analysis, the current Chinese home appliance chain’s profit is mainly through harmonization of procurement, management, storage and transportation, etc. caused by the formation of scale. As the scale after eliminating a number of intermediate links, the cost of greatly reduced, so as to bring profitable business.
In addition, with the Castle conceptual change for human consumption and spending power increase, more and more people tend to Castle convenient home appliance chain model, from an objective highlights the dominance of this channel chain.
Era of home appliance chain M
Wang Jianguo, chairman and CEO, said, or through the acquisition of shares of capital controls for channel development should be the development of home appliance chain enterprises in the future in one direction, the five-star acquisition Yatai should be said that a valid attempt. He said the five-star in his own shop and bought both of two expansion models.
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